The word Analog is informally used in design fields to refer to hand-made methods of creating. These celebrate slow processes > fast production, such as hand-drawing instead of computer-based design. These methods convey a distinctly tactile, human, and qualitative factor that is intrinsically shaped by the media used to create. The resulting products have stories and are meaningful, personal, and unique.

Similarly, the concept of Analog sees the creation of team culture and stories as evolving from the collaboration between athletes, staff and sponsors.

We believe that the sustainability of professional women’s racing and the holistic wellbeing of female athletes go hand-in-hand. This place will provide a safe place for our riders, amplifying their off-bike passions to foster personal growth, and to develop trust via collaboration within the team and between the athletes and our partners. It will be a place where the processes of growth and creation are explored, documented and celebrated together.

This athlete-centered structure and these collaborative process will result in multi-media forms of creative expression (especially “analog” media) that engages new audiences with stories lived throughout each season amongst the riders and the sponsors themselves.

Another important factor in our development as a team is our place-informed identity. As athletes in the Pacific Northwest, we hope to celebrate our home by positively contributing to the regional cycling community through creative community projects and local presence at races.